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Marketing for Life Science Software & Informatics

The most difficult thing about communicating a software or informatic offering to scientists is that software innately exists in a gray area. Rarely is anything standard. The spectrum of possible features and functionality is immense. So how does a company communicate their offering effectively to a scientific audience which dislikes ambiguity?

You don’t tell them. You show them.

Uncertainty is the bane of any scientific purchasing decision. The less certain a scientist is that your offering will suit their needs, the less likely they are to move forward with a purchase. Especially when many software products are considered “nice to have” rather than “need to have”, you can’t leave anything to doubt.

That’s where BioBM comes in. We’ve mastered how to engineer a buying journey which allows scientists to take the small but impactful steps necessary to become familiar with your product, grow confident in its capabilities, and ultimately decide to purchase.

Let’s get those decisions flowing. Contact BioBM today.

Contact BioBM about

    info@biobm.com

    +1 313-312-4626

    © 2025 BioBM Consulting, Inc

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    Once upon a time, a great product could stand on its own. If you built it, they would find you. Unfortunately for many companies, that time is long gone. Scientists are facing more demands for their attention than ever, and a great company needs a great voice to help it rise above the crowd.
    BioBM provides that voice.
    BioBM is a full-service marketing agency working with innovative, growth-oriented life science companies to forge commercial success. By taking a holistic approach to marketing, we can help any company become a leader through demand-generating and brand-building marketing. If you’re not afraid to do things differently, we’ll provide you with the next generation of marketing strategies, which will not only elevate your products and services, but turn your marketing program into a strategic advantage.

    The Challenge of Reinventing a 65 Year Old Technology

    As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

    Contact BioBM about Marketing

      info@biobm.com

      +1 313-312-4626