Marketing for Life Science Software & Informatics
The most difficult thing about communicating a software or informatic offering to scientists is that software innately exists in a gray area. Rarely is anything standard. The spectrum of possible features and functionality is immense. So how does a company communicate their offering effectively to a scientific audience which dislikes ambiguity?
You don’t tell them. You show them.
Uncertainty is the bane of any scientific purchasing decision. The less certain a scientist is that your offering will suit their needs, the less likely they are to move forward with a purchase. Especially when many software products are considered “nice to have” rather than “need to have”, you can’t leave anything to doubt.
That’s where BioBM comes in. We’ve mastered how to engineer a buying journey which allows scientists to take the small but impactful steps necessary to become familiar with your product, grow confident in its capabilities, and ultimately decide to purchase.
Let’s get those decisions flowing. Contact BioBM today.
