Marketing for Proteins, Antibodies, Nucleotide Products, and Other RUO Biologic Products

Differentiation is often difficult even for companies building complex instrumentation. How should a company differentiate if the products they are marketing don’t really have any unique features? If someone needs a particular nucleotide sequence or a goat anti-rabbit, there aren’t a lot of ways for the product itself to stand out. It is what it is, and it works or it doesn’t. Marketing can’t influence those things, but there are a lot of other things that your commercial function can influence.

To achieve and deliver unique value, think of yourself less of a manufacturer and more as a service provider. The product is what it is. You need to architect experiences that consistently demonstrate value. Things that are rote administrative functions for many should be looked at as opportunities. Where can you excel? Where can you stand out?

The answer isn’t always the same for each company, but one thing is always the same: BioBM can find the answer and deliver solutions to create differentiated value for your company. Let’s start building that value.