Marketing for Laboratory Equipment, Analytical Instruments, and Lab Automation
Anyone who has created a new model of laboratory equipment or analytical instrument knows that having a superior product doesn’t guarantee success. They also know that simply getting attention isn’t enough.
The truth is: scientists don’t like change. They loathe ambiguity. So how does an equipment or instrument manufacturer convince the most skeptical of audiences?
Step one: Connect with them on a shared belief. You need them to know you’re on the same page as they are so they open up and give you their attention. Step two: Don’t tell; show. Scientists want empirical evidence. They want familiarity. Give it to them. Step three: Make them feel. Few decisions are purely rational, and by connecting with scientists at a deeper level, you’ll tilt the scales in your favor.
Sounds simple? The ideas may be, but as any businessperson knows, execution is everything. Contact BioBM and we’ll execute a marketing strategy to drive your revenues and profits.
