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Marketing for Laboratory Plasticware & Glassware

Laboratory plasticware & glassware is perhaps the most highly commoditized laboratory product vertical. It also has some of the most entrenched brands. The examples are telling: a huge percentage of scientists refer to microcentrifuge tubes as “Eppendorf tubes” and larger centrifuge tubes as “Falcon tubes”. Many beakers and flasks are assumed to be Corning Pyrex. These brands have Google-like market domination.

If you are not one of those huge industry leaders, what do you do? How do you escape the commodity trap?

Answer: You build a powerful brand. You need ways of connecting with scientists who have never used your products. You need to overcome their habits by connecting with them emotionally.

It’s not easy nor fast. It requires a keen content and social media strategy. But if you maintain it, you can make inroads, and in making those inroads you’ll have something to allow you to elevate beyond selling solely on price.

Let’s elevate your brand. Contact BioBM today.

Contact BioBM about

    info@biobm.com

    +1 313-312-4626

    © 2025 BioBM Consulting, Inc

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    Once upon a time, a great product could stand on its own. If you built it, they would find you. Unfortunately for many companies, that time is long gone. Scientists are facing more demands for their attention than ever, and a great company needs a great voice to help it rise above the crowd.
    BioBM provides that voice.
    BioBM is a full-service marketing agency working with innovative, growth-oriented life science companies to forge commercial success. By taking a holistic approach to marketing, we can help any company become a leader through demand-generating and brand-building marketing. If you’re not afraid to do things differently, we’ll provide you with the next generation of marketing strategies, which will not only elevate your products and services, but turn your marketing program into a strategic advantage.

    The Challenge of Reinventing a 65 Year Old Technology

    As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

    Contact BioBM about Marketing

      info@biobm.com

      +1 313-312-4626