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Marketing for Early-Stage Pharmaceutical & Biotechnology Companies

If you are a discovery or preclinical stage pharmaceutical or biotech company, you most likely aren’t marketing to doctors and patients. You’re marketing to people specialized in life science. You may be positioning yourself for a partnership, licensing, or acquisition deal with a larger pharma / biotech company. You might be looking for venture capital. Either way, does it make sense to work with a marketing agency who specializes in marketing commercialized products to a very different audience of doctors and patients?

The alternative is to work with a marketing agency founded by scientists with both laboratory and marketing experience who can sell your science to people who talk science. That’s what BioBM is. Since 2010 we have only worked with companies marketing themselves to scientific audiences.

Is your audience scientific? If so, BioBM will help you communicate with them more effectively so you get your desired outcome. Step one? Have a conversation with BioBM.

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The preclinical-stage pharmaceutical company etiraRx was looking to develop a website to tout their early-stage portfolio of cancer therapeutics to potential investors and partners. To accompany it and capture the interest and attention of their audiences, they wanted a video which showcased their lead candidate’s mechanism of action (in short, disrupting protein folding in cancer cells at the endoplasmic reticulum). BioBM created a 25-second 3D animation using a geometric style which included a lot of negative space, allowing it to be used as a background or foreground video. The simple but striking website was also designed and developed by BioBM.

Contact BioBM about

    info@biobm.com

    +1 313-312-4626

    © 2025 BioBM Consulting, Inc

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    Once upon a time, a great product could stand on its own. If you built it, they would find you. Unfortunately for many companies, that time is long gone. Scientists are facing more demands for their attention than ever, and a great company needs a great voice to help it rise above the crowd.
    BioBM provides that voice.
    BioBM is a full-service marketing agency working with innovative, growth-oriented life science companies to forge commercial success. By taking a holistic approach to marketing, we can help any company become a leader through demand-generating and brand-building marketing. If you’re not afraid to do things differently, we’ll provide you with the next generation of marketing strategies, which will not only elevate your products and services, but turn your marketing program into a strategic advantage.

    image required

    Services

    Strategic Marketing

    Digital Marketing

    Communications

    image required

    Solutions

    Solutions

    The Challenge of Reinventing a 65 Year Old Technology

    As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

    Contact BioBM about Marketing

      info@biobm.com

      +1 313-312-4626

      © 2025 BioBM Consulting, Inc