Marketing for Contract Manufacturers of Pharmaceuticals and Biologics

For a CMO/CDMO, every opportunity is critical. The value of a client can be huge, sales cycles are long, and new opportunities are relatively few and far between. With relatively few decision makers, getting to the right people is critical. With relatively few decisions, ensuring those decisions fall in your favor is crucial. To do so, you need to engage your audience holistically. You need brand familiarity before the need arises so the decision makers are receptive to your message. You need the right mechanisms of engagement to get the decision makers to take that initial action. Perhaps most importantly, you need the content to educate, convince, and validate that you are the right CMO or CDMO for the job.

The company which stays in front of the pharmaceutical and biotech decision makers is not necessarily the one to win the contract. Retaining their attention is the bare minimum to be a consideration. You need to consistently demonstrate value to those decision makers to reliably win business.

Don’t risk the next opportunity. Contact BioBM and let’s build a marketing program that leverages the most forward-thinking marketing strategies to win those critical opportunities.