Cell Culture & Bioprocessing

Marketing for Cell Culture & Bioprocessing Products

In the mind of any scientist performing cell culture, there is one critical question you need to answer: “Will it work for my cells?” You are expected to provide that firm answer and dispel the ambiguity which discourages researchers from making affirmative decisions.

Of course, they’re not going to take your word for it. They want proof. They want data. They want you to show them. Nevermind that there are thousands of cell lines, and any given product may target a hefty subset of them. They need convincing regardless.

Luckily, influencing an audience of skeptical scientists can be done even when you can’t show them precisely what they want to see. You can build a brand that inspires confidence. You can make them feel as much as they think. You can speak to them in ways they’ll relate to. You can pull all the necessary levers so that if that decision becomes anything less than purely rational and data-driven, you’ll have the advantage.

Companies need that

Services

Strategic Marketing

Digital Marketing

Communications

Solutions

The Challenge of Reinventing a 65 Year Old Technology

As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. They enlisted BioBM to overcome that challenge.