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Understanding is the foundation of great marketing.

Planning next year’s product development. Deciding what geographies to expand distribution to. Crafting marketing messages. Deciding what new applications to target. All of these are things that are all too often left to guesswork and gut instinct, but they are all things that are most effective when rooted in data. The quality of your data will directly affect the quality of your decision-making. To obtain the best quality data, look to the people that have the most focused industry experience.

BioBM conducts market research only within the life science tools and services sector. In other words, we only do market research for companies providing products and services to life scientists. No therapeutics, no diagnostics, no medical devices, and not even the slightest chance of any “nutraceuticals”. This exclusive focus means we know your market better than most (or all) other agencies, enabling us to provide superior data and analysis because we know what questions to ask. We better understand your needs, your markets and your customers, and better understanding is the whole point. Take the first step towards enlightenment.

LATEST INSIGHTS

The Growth Rate Disparity
May 29, 2015

The Growth Rate Disparity

Having compiled quite an extensive amount of published life science market size data, we’ve noticed a lot of very optimistic growth rates. That led me to wonder if that optimism...

Guide to Win / Loss Analysis
December 11, 2014

Guide to Win / Loss Analysis

As we discussed last week, there are only two fundamental reasons why someone won’t buy from you. Either you are talking to the wrong person, or the prospective customer doesn’t...

Research Sans Assumptions
September 4, 2014

Research Sans Assumptions

In most market research, you start with a hypothesis or a set of assumptions and you take it from there. Those assumptions often aren’t conscious – for instance, when asking...

Optimize Your Messages
January 30, 2014

Optimize Your Messages

Think about how much money (not to mention effort) goes into disseminating your marketing messages. Think of all the resources spent on advertising, copywriting, conference exhibitions, social media, printed materials,...

September 5, 2013

List of Lab Manager Surveys

Lab Manager Magazine routinely publishes surveys, often multiple per month, which briefly assess scientists’ utilization and preferences with regards to a particular laboratory technology. These surveys basically amount to free...

Speak with the Customers
June 21, 2013

Speak with the Customers

Life science companies rarely speak with their customers as often or as deeply as they should. You can make the common excuse about scientists being distant and antisocial (which I...

Find Positioning Opportunities
April 19, 2013

Find Positioning Opportunities

Your life science company could have a stellar new product or a unique new service. It could be wonderfully differentiated and offer your customers a unique value. If you fail...

Market Research Using AdWords?
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Market Research Using AdWords?

Life science market research can be a tricky, and often expensive, endeavor. You need to find a suitable population that meets your study requirements, recruit individuals to actually participate in...

Send the Right Message
April 6, 2011

Send the Right Message

Life science marketing can be a difficult task, especially because scientists often don’t like to be marketed to. They are particularly adept at identifying marketing and ignoring it. With the...

Acting With Confidence
February 27, 2011

Acting With Confidence

Small life science companies are surrounded by uncertainty. How can we improve our service to customers? What new product would be of greatest interest to scientists? How can we be...

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Contact BioBM about Marketing

    info@biobm.com

    +1 313-312-4626