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Understanding is the foundation of great marketing.

Planning next year’s product development. Deciding what geographies to expand distribution to. Crafting marketing messages. Deciding what new applications to target. All of these are things that are all too often left to guesswork and gut instinct, but they are all things that are most effective when rooted in data. The quality of your data will directly affect the quality of your decision-making. To obtain the best quality data, look to the people that have the most focused industry experience.

BioBM conducts market research only within the life science tools and services sector. In other words, we only do market research for companies providing products and services to life scientists. No therapeutics, no diagnostics, no medical devices, and not even the slightest chance of any “nutraceuticals”. This exclusive focus means we know your market better than most (or all) other agencies, enabling us to provide superior data and analysis because we know what questions to ask. We better understand your needs, your markets and your customers, and better understanding is the whole point. Take the first step towards enlightenment.

BioBM conducts market research only within the life science tools and services sector. In other words, we only do market research for companies providing products and services to life scientists. No therapeutics, no diagnostics, no medical devices, and not even the slightest chance of any “nutraceuticals”. This exclusive focus means we know your market better than most (or all) other agencies, enabling us to provide superior data and analysis because we know what questions to ask. We better understand your needs, your markets and your customers, and better understanding is the whole point.

Take the first step towards enlightenment.

It has been a pleasure working with BioBM. You’ve certainly gathered a lot of data that has helped us to understand our market. 
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    info@biobm.com

    +1 313-312-4626

    © 2025 BioBM Consulting, Inc

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    Once upon a time, a great product could stand on its own. If you built it, they would find you. Unfortunately for many companies, that time is long gone. Scientists are facing more demands for their attention than ever, and a great company needs a great voice to help it rise above the crowd.
    BioBM provides that voice.
    BioBM is a full-service marketing agency working with innovative, growth-oriented life science companies to forge commercial success. By taking a holistic approach to marketing, we can help any company become a leader through demand-generating and brand-building marketing. If you’re not afraid to do things differently, we’ll provide you with the next generation of marketing strategies, which will not only elevate your products and services, but turn your marketing program into a strategic advantage.

    Services

    Strategic Marketing

    • Strategy Development
    • Market Research
    • Positioning
    • Campaign Development

    Digital Marketing

    • Website Design & Development
    • Search Marketing (SEO & SEM)
    • Social Media
    • Marketing Analytics

    Communications

    • Website Design & Development
    • Search Marketing (SEO & SEM)
    • Social Media
    • Marketing Analytics

    Solutions

    • Build Your Brand
    • Generate Demand
    • Launch a Product

    The Challenge of Reinventing a 65 Year Old Technology

    As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

    Contact BioBM about Marketing

      info@biobm.com

      +1 313-312-4626