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Don’t make a splash. Start a movement.

Product launches often have a lot in common with firework shows. They make a big splash, they get a lot of attention, and they make some people smile … but then everyone goes home and goes about their lives as if it never happened. Most people don’t think about the firework show even few days later, and within a matter of weeks it’s lost to history. That is not a satisfactory outcome for your product launch.

More often than not, however, that is the outcome. People set goals for big splashes and track their “success” with vanity metrics. That’s not how we do things. We’re not here to create splashes. We’re here to start movements.

A truly successful product launch isn’t a firework show. It is a revolution. It’s something that creates lasting change in your marketplace; change that shapes how people think and act. It has an impact that ripples across your market. It is the start of a movement that isn’t content to fade away into the night but instead gets stronger and larger with time.

… Is it time to start your movement?

” We feel lucky to have BioBM’s help in Marketing.”

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Once upon a time, a great product could stand on its own. If you built it, they would find you. Unfortunately for many companies, that time is long gone. Scientists are facing more demands for their attention than ever, and a great company needs a great voice to help it rise above the crowd.
BioBM provides that voice.
BioBM is a full-service marketing agency working with innovative, growth-oriented life science companies to forge commercial success. By taking a holistic approach to marketing, we can help any company become a leader through demand-generating and brand-building marketing. If you’re not afraid to do things differently, we’ll provide you with the next generation of marketing strategies, which will not only elevate your products and services, but turn your marketing program into a strategic advantage.

Services

Strategic Marketing

  • Strategy Development
  • Market Research
  • Positioning
  • Campaign Development

Digital Marketing

  • Website Design & Development
  • Search Marketing (SEO & SEM)
  • Social Media
  • Marketing Analytics

Communications

  • Website Design & Development
  • Search Marketing (SEO & SEM)
  • Social Media
  • Marketing Analytics

Solutions

  • Build Your Brand
  • Generate Demand
  • Launch a Product

The Challenge of Reinventing a 65 Year Old Technology

As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

Contact BioBM about Marketing

    info@biobm.com

    +1 313-312-4626