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The real battle is for your audience’s attention.

Let’s get real with each other – there is far too much marketing noise out there. Content marketing pieces, email blasts, advertisements, videos, etc. – life science marketers continue to produce them, seemingly without limitation. What is strictly limited, however, is your audience’s attention.

There are only so many minutes in the day. Effective communications must first successfully fight for those minutes, then deliver a message that resonates. The power to captivate is what will bring you a greater share of attention, and you can only win the customers who are paying attention to you.

BioBM is here to help you win – at every step. We understand and utilize the powers of captivating communications to secure your audience’s attention, then utilize all the necessary forms of media to create and deliver the messages that guide them through their buying journey; to both educate them and persuade them. We ensure that you win market share through winning and maintaining another important share: share of attention.

The days of marketing by interruption are fading away. The days of marketing by captivation have arrived. These days can be yours. Seize them.

“Working with the scientists at BioBM, who know innately what scientists are on about, is both a relief and a time saver. Coupling their scope of the broad array of life science applications with their talent with words translates to a relevant message that captivates a researcher’s attention!”

Client
CEO of an analytical instrumentation company

Our communications areas of expertise include :

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Content Marketing
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Copywriting (Marketing & Scientific)
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Graphic Design
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Animation / Video

Sable Systems needed an application-focused brochure for a major product line. Having developed new, striking branding, they needed new copy and visuals which were equally impactful. That is what BioBM delivered.

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Once upon a time, a great product could stand on its own. If you built it, they would find you. Unfortunately for many companies, that time is long gone. Scientists are facing more demands for their attention than ever, and a great company needs a great voice to help it rise above the crowd.
BioBM provides that voice.
BioBM is a full-service marketing agency working with innovative, growth-oriented life science companies to forge commercial success. By taking a holistic approach to marketing, we can help any company become a leader through demand-generating and brand-building marketing. If you’re not afraid to do things differently, we’ll provide you with the next generation of marketing strategies, which will not only elevate your products and services, but turn your marketing program into a strategic advantage.

Services

Strategic Marketing

  • Strategy Development
  • Market Research
  • Positioning
  • Campaign Development

Digital Marketing

  • Website Design & Development
  • Search Marketing (SEO & SEM)
  • Social Media
  • Marketing Analytics

Communications

  • Website Design & Development
  • Search Marketing (SEO & SEM)
  • Social Media
  • Marketing Analytics

Solutions

  • Build Your Brand
  • Generate Demand
  • Launch a Product

The Challenge of Reinventing a 65 Year Old Technology

As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

Contact BioBM about Marketing

    info@biobm.com

    +1 313-312-4626