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Don’t tell your message… Show it.

Having powerful messaging is critical to successful marketing communications, but the way in which that message is provided is of great importance as well. There are simply times when words aren’t enough.

Take your favorite sport, for instance. Think about the excitement of watching it on television – how rich of an experience that is. You can see and hear all the close calls and all the great plays. It’s almost tangible, right there in front of you. Now imagine for a minute we remove the television – no video, no audio – and replace it with nothing but a written play-by-play. How much of a disappointment would that be?

This same principle applies to your marketing.

In an ideal world, you would be able to have your scientist-customers experience your product effortlessly and at a moment’s notice. They would be able to understand the value it adds to their research instantly and first-hand. Reality, however, dictates otherwise. We must look to the best solution that still fits within reality – and the best solution certainly involves more than just words on a page.

I really like working with you.

The best communications, however, don’t just highlight a company or product. They convey a compelling message. They tell a story that resonates with the audience. But to resonate with the audience, you need to know the audience.

BioBM melds the technical elements of video with a deep knowledge of your scientist-customers in order to provide the rich experiences that influence purchasing behavior. Any agency can shine a spotlight on your company, but we use our understanding of the customers’ viewpoint in order to make that spotlight reflect best on your company and your products.

The spotlight is ready for you. Take it.

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Our strategic marketing areas of expertise include :

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Contact BioBM about

    info@biobm.com

    +1 313-312-4626

    © 2025 BioBM Consulting, Inc

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    Once upon a time, a great product could stand on its own. If you built it, they would find you. Unfortunately for many companies, that time is long gone. Scientists are facing more demands for their attention than ever, and a great company needs a great voice to help it rise above the crowd.
    BioBM provides that voice.
    BioBM is a full-service marketing agency working with innovative, growth-oriented life science companies to forge commercial success. By taking a holistic approach to marketing, we can help any company become a leader through demand-generating and brand-building marketing. If you’re not afraid to do things differently, we’ll provide you with the next generation of marketing strategies, which will not only elevate your products and services, but turn your marketing program into a strategic advantage.

    Services

    Strategic Marketing

    • Strategy Development
    • Market Research
    • Positioning
    • Campaign Development

    Digital Marketing

    • Website Design & Development
    • Search Marketing (SEO & SEM)
    • Social Media
    • Marketing Analytics

    Communications

    • Website Design & Development
    • Search Marketing (SEO & SEM)
    • Social Media
    • Marketing Analytics

    Solutions

    • Build Your Brand
    • Generate Demand
    • Launch a Product

    The Challenge of Reinventing a 65 Year Old Technology

    As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

    Contact BioBM about Marketing

      info@biobm.com

      +1 313-312-4626