Redefining the Life Science Buying Cycle

Life science marketing is traditionally geared towards pitching solutions or features and benefits to scientists. Even when these methods are properly targeted, however, they are ineffective to a vast amount of the target market. In this paper, we discuss why the traditional view of the buying cycle has life science marketers locked in an unproductive paradigm and present an amended view of the life science buying cycle that is more holistic. We then provide advise for undertaking marketing tactics that will leverage this new vision of the life science buying cycle to more effectively communicate with more of your target market, help build a stronger brand, and achieve long-term revenue growth.