Attribute analysis is a powerful tool used by marketers to determine the position of current market offerings. At BioBM, we primarily use it to assist in positioning of clients’ products, services, or brands in advance of drafting core messaging, but it can just as easily be used to help guide product development, corporate branding, or any effort where competitive positioning may influence decision-making.

There are a number of market research firms who routinely release reports on various life science research markets. Often, the publishers publicly release their top-line market size and growth rate estimates. These figures can be valuable starting points for your own secondary market research. To make things a bit easier for you, we’ve compiled some of this data below. References to the original source are included in case you want to dig deeper.

From 2011 to 2018, Lab Manager Magazine was a prolific publisher of surveys on laboratory equipment, instruments, and software. They would often post multiple surveys per month, each briefly assessing scientists’ utilization and preferences with regards to a particular laboratory technology. These surveys amounted to free market research. While they are now somewhat outdated, they might still be useful for historical context should anyone want to track changes in preferences over time or compare to their own, more current data. They don’t go terribly in-depth, but if you’re looking for some basic information (such as feature preferences) about a particular type of instrument, you can find them in these surveys. Since Lab Manager doesn’t have an easily sortable or searchable list, we created one for you here.

Attention is a resource that is inherently limited. Each person only has so many hours in the day. As more companies (and other distractions) vie for their attention, it behaves like any limited resource under increasing demand – the cost goes up.
Content marketers in the life sciences have reached a critical point. The traditional paradigm of content marketing is becoming ineffective. Content marketers have endeavored to create, publish, share, and then repeat this cycle to the point where there is far too much noise. It is becoming ever more difficult to win the battle for attention. Quite simply, content marketing is no longer enough.