Latest News
Carlton Hoyt Discusses Decision Engines on Life Science Marketing Radio
Principal Consultant Carlton Hoyt recently sat down with Chris Conner for the Life Science Marketing Radio podcast to talk about decision engines, how they are transforming purchasing decisions, and what...
New Report on Conference Exhibition ROI
BioBM conducted a survey of 61 life science commercial professionals to assess their opinions of conferences, conference spending, revenues derived from conferences, and trends related to conferences. The results are...
BioBM Provides a Template for Attribute Analysis
In continuation of its mission to empower life science marketers with valuable resources to aid them in their jobs, BioBM has published an attribute analysis template. An attribute analysis is...
Carlton Hoyt to Present at ACP-LS Meeting
The ACP-LS annual meeting is the only time of the year when you can surround yourself with the best minds in marketing and sales of life science tools and services!...
New Paper: Superior Experiences
BioBM Consulting has published a new paper entitled: “Superior Experiences – How Small Life Science Companies Can Out-Compete Large, Established Competition.” This paper describes why customer experience can be a...
New Paper on Decision Engines
BioBM Consulting has published a new paper which outlines the current problems facing scientists when attempting to make a purchasing decision, the negative impacts this is having on scientists, and...
Nexus Distributor Discovery Service
BioBM Launches the Nexus Worldwide Life Science Distributor Directory New Low-Cost Service Allows Life Science Suppliers to Readily Discover Targeted, Relevant Distributors in Specific Markets of Interest. Boston, Massachusetts, USA,...
LifeSciPR Relaunched
Association of Commercial Professionals – Life Sciences and BioBM Consulting Announce LifeSciPR, A Press Release Service Specifically for Life Science Tools and Contract Research Organizations. New Press Release Service will...
New SEO Paper Published
BioBM Consulting has published a new paper on search engine optimization entitled “9 Things Every Life Science Marketer Should Know About SEO … and How Smaller Companies Can Achieve Big...
New Marketing Strategy Paper
BioBM Consulting has released a new paper on life science marketing strategy, entitled “Marketing Strategy for Life Science Start-Ups: A practical guide to the most important and least understood things...
Most Popular Paper Updated
BioBM’s first and most popular white paper, “Life Science Marketing on a Low Budget,” has been updated and improved. The paper addresses means of campaign execution that are low-cost, scalable,...
New White Paper from BioBM
BioBM Consulting has released a new white paper: “10 Key Questions & 5 Powerful Rules for Life Science Marketers when Building an Online Community.” A critical read for any life...
BioBM Publishes New Paper
BioBM Consulting has released a new paper, entitled “Redefining the Life Science Buying Cycle: A novel paradigm enabling life science tools companies to communicate with their entire target market in...
BioBM Relocates to Boston, MA
BioBM Consulting has completed the move of all of its operations from it’s previous Kingston, New York location to Boston, Massachusetts. BioBM’s physical and mailing addresses are now 9 Weyanoke...
Marketing Group on LinkedIn
BioBM Consulting has kicked off 2012 with a new group on LinkedIn specifically for those interested in the marketing of life science laboratory tools and services. Whereas previous groups focused...
BioBM Publishes New Report
BioBM Consulting has released a new report: “2011 Life Science Manufacturer-Distributor Relationship Report: Industry Opinions, Factors Contributing to Distribution Success and Failure, and Potential Opportunities for Improvement”. This report compiles...
Clinical Trials Guru Interview
Dan Sfera & Don Walters from TheClincialTrialsGuru.com recently interviewed BioBM Principal Consultant Carlton Hoyt about a wide range of topics spanning life science marketing and R&D funding to his background...
New Paper from BioBM
BioBM Consulting has released a new white paper entitled: “Life Science Marketing on a Low Budget: How Start-Ups in the Life Science Tools Sector Can Drive Product Awareness, Sales, and...
BioBM Launches LifeSciPR
BioBM Consulting, a botique business and marketing consultancy serving life science tools companies, has launched LifeSciPR, a press release site specifically for companies in the life science tools and services...
BioBM Announces Idea Farm
BioBM Consulting has announced the release of it’s new “Idea Farm”. Unlike standard services, the BioBM Idea Farm productizes ideas into discrete, purchasable packages at a pre-defined price. The Idea...
Escaping the Bench part 3
The third and final part in BioBM Principal Consultant Carlton Hoyt’s editorial on graduate students and post-docs moving outside science titled “A Flood of Life Scientists: The Practical Guide to...
Expansion of Services
BioBM Consulting has announced the latest expansion of its life science business and marketing services with new distribution management and online reputation monitoring services. Distribution management services are available as...
Escaping the Bench part 2
BioBM Principal Consultant Carlton Hoyt has written an editorial for PostDocsForum on graduate students and post-docs moving outside science titled “A Flood of Life Scientists: The Practical Guide to Escaping...
Escaping the Bench part 1
BioBM Principal Consultant Carlton Hoyt has written an editorial for PostDocsForum on graduate students and post-docs moving outside science titled “A Flood of Life Scientists: The Practical Guide to Escaping...
Benchfly: Innovation 3 of 3
The third post in life science innovation in the laboratory has been published on Benchfly. In this final post in the guest blogger series by BioBM Principal Consultant Carlton Hoyt...
Benchfly: Innovation 2 of 3
The second in the BioBM / Benchfly series on laboratory innovation for life scientists has been published on Benchfly. In this post, BioBM Principal Consultant Carlton Hoyt discusses a “back-of-the-envelope”...
BioBM Launches Subsidiary Management Services
BioBM Consulting has announced the launch of its new Subsidiary Management Services for international life science tools companies looking to establish a United States / North American presence. In conjunction...
BenchFly: Innovation 1 of 3
BioBM Principal Consultant Carlton Hoyt has been given the honor of writing a three-part series on innovation for life science inventors that is being featured on laboratory technique and advise...
BioBM Launches Inventor Services
BioBM Consulting is pleased to announce the launch of its new “Inventor Services” division, offering commercialization services to life science inventors and others who wish to commercialize intellectual property with...
