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About BIOBM

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Founder

Carlton Hoyt, PhD

Understanding is the foundation of great marketing.

Hi. I’m Carlton Hoyt, PhD, founder of
BioBM, and I bet we have a lot in common.

Once upon a time, I was a scientist. I worked at the bench with my colleagues to make
discoveries which would further our understanding of the biological factors underlying human
health. It was difficult, but it was rewarding. Ultimately, however, I had another calling.

I then worked for a company that sold to scientists. We were a smaller company, and I wore a
lot of hats – but mostly marketing and sales. I loved the dynamics of a small company, and
we grew.

substantially while I was there, but I wanted to solve bigger problems. I wanted more challenges.

That’s why BioBM is here. I co-founded BioBM in 2010 with my partner Doug Rogers (the “internet ninja”) and we set out to solve the most difficult challenges in life science marketing. We’ve worked with dozens of companies many of which are small companies in markets with far larger competitors – to help them become commercially successful through improved marketing and distribution.

We’re laser focused. We only work with companies that are selling to life scientists. We don’t work with healthcare providers, pharmaceutical companies or medical device manufacturers. This intense, exclusive focus means we know your market better than most (or all) of our competitors, enabling us to provide superior solutions to your marketing challenges. We better understand your company, your needs, your markets and your customers, and understanding is the foundation of great marketing.

Seeking better understanding for yourself? We invite you to learn from us.

Additional Leadership

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Director of Campaigns

Ziljislav Petrovic

After completing a BSc in Engineering Management at University of Novi Sad, I transitioned to the world of digital marketing. I have over 5 years of experience in various marketing areas including digital advertising, social media marketing, email marketing & automation, marketing analytics, website development, e-commerce, and ERP/CRM implementation.

I have a rich experience in life science marketing, having also worked with companies such as Laboratory Supply Network and SciExperts.

Today, as a full-stack digital marketer, I help life science businesses plan and implement digital marketing strategies to connect with customers, establish the presence of their brands in the digital world, and ultimately grow their businesses.

In addition to my job and profession, in my free time I enjoy traveling and visiting new places, taking pictures and tasting delicious dishes.

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Director of Content

Edgard Sayegh, MD

Hi. I’m Edgard Jr. Sayegh, Director of Content of BioBM.

My career as a scientist was pretty brief. Three years of medical laboratory sciences were enough to show me that I belong to the clinical setting, and not the lab. Two years into medical school, Carlton Hoyt – founder of BioBM – Hires me for a small gig. A company based in Boston that sells used lab equipment needed a hand spicing up their website. Like a lot of life sciences companies websites, it was dull, cold, and uninspiring. There’s not much you can do to make a centrifuge more interesting, right? Well to me, there was. We tend to forget that scientists have feelings. As Director of Content at BioBM, I like to remind clients and their prospective clients that.

Ethics & Policies

BioBM always strives to maintain the highest level of ethics. We base all of our
actions on the following tenets:

Clients Come First – In every decision, we always strive to do what is best for the client. We understand that we only succeed when our clients succeed.

Win-Win Situations – If we do not think that an arrangement would be successful for both ourselves and our clients or partners, then we will not enter into it.

Transparency – We always strive to be as transparent as possible to our clients and business partners.

Privacy – We believe that our clients business is just that: their business. We believe that our clients’ brands are not trophies to be waved about. We therefore do not disclose our clients publicly nor discuss their businesses in any way without express consent to do so.

Trust – We extend trust to our clients and business partners and strive to earn the trust of our partners by honoring our commitments and acting with integrity.

Respect – We treat everyone with respect, regardless of the situation or relationship.

We also have a number of policies to protect our clients and business partners.

Conflict-of-Interest Policies

BioBM recognizes that there are situations in which it cannot in good faith serve two companies that may be in competition with one another. In these instances, we have the obligation to refuse service to one of the companies. BioBM will never provide the same service to direct competitors. (We define “direct competitors” as two companies who generate a substantial amount of their revenues from markets in which their offerings compete with one another.) In the instance that there may be a perceived conflict of interest, such as if 1) different services are to be provided to two direct competitors, 2) the same service is to be provided to two indirect competitors, BioBM will notify both parties and consider all positions before deciding if a conflict of interest exists. Clients are always welcome to inquire as to the nature of our present book of business, and we will respond in a manner which preserves the privacy of all parties.

BioBM Consulting recognizes that it cannot in good faith recommend services provided by companies which are paying us a referral fee, which have remunerated us in any way, or in which we own an equity stake. If BioBM recommends such a service to our clients, we will disclose our relationship with the companies when making the recommendation. Furthermore, any referral fee paid to BioBM due to a client’s business will be credited to that client’s account. (All such credits will be issued on the date of receipt and will expire in six months.)

Confidentiality Policy

BioBM is dedicated to maintaining the trust of its clients, prospective clients, and business partners and recognizes confidentiality as an important part of this. BioBM, its employees, contractors, and any other agents who legally operate under its name will not disclose any nonpublic technical or business information, which is marked as confidential or otherwise communicated under circumstances that would cause one to reasonably conclude it should be treated as confidential, for a period of three years or until the disclosing party releases such information publicly. During this period, disclosure of confidential information will be limited to employees or contractors working under BioBM with a need to know such information to fulfill the duties of BioBM to the disclosing party.

If you have any questions about BioBM’s policies or rules of professional conduct, please contact us.

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Get the latest life science marketing insight directly in your inbox!

info@biobm.com

+1 313-312-4626

Contact Us
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About BIOBM

Slide Image

Founder

Carlton Hoyt, PhD

Understanding is the foundation of great marketing.

Hi. I’m Carlton Hoyt, PhD, founder of
BioBM, and I bet we have a lot in common.

Once upon a time, I was a scientist. I worked at the bench with my colleagues to make
discoveries which would further our understanding of the biological factors underlying human
health. It was difficult, but it was rewarding. Ultimately, however, I had another calling.

I then worked for a company that sold to scientists. We were a smaller company, and I wore a
lot of hats – but mostly marketing and sales. I loved the dynamics of a small company, and
we grew.

substantially while I was there, but I wanted to solve bigger problems. I wanted more challenges.

That’s why BioBM is here. I co-founded BioBM in 2010 with my partner Doug Rogers (the “internet ninja”) and we set out to solve the most difficult challenges in life science marketing. We’ve worked with dozens of companies many of which are small companies in markets with far larger competitors – to help them become commercially successful through improved marketing and distribution.

We’re laser focused. We only work with companies that are selling to life scientists. We don’t work with healthcare providers, pharmaceutical companies or medical device manufacturers. This intense, exclusive focus means we know your market better than most (or all) of our competitors, enabling us to provide superior solutions to your marketing challenges. We better understand your company, your needs, your markets and your customers, and understanding is the foundation of great marketing.

Seeking better understanding for yourself? We invite you to learn from us.

Additional Leadership

Slide Image

Director of Campaigns

Ziljislav Petrovic

After completing a BSc in Engineering Management at University of Novi Sad, I transitioned to the world of digital marketing. I have over 5 years of experience in various marketing areas including digital advertising, social media marketing, email marketing & automation, marketing analytics, website development, e-commerce, and ERP/CRM implementation.

I have a rich experience in life science marketing, having also worked with companies such as Laboratory Supply Network and SciExperts.

Today, as a full-stack digital marketer, I help life science businesses plan and implement digital marketing strategies to connect with customers, establish the presence of their brands in the digital world, and ultimately grow their businesses.

In addition to my job and profession, in my free time I enjoy traveling and visiting new places, taking pictures and tasting delicious dishes.

Slide Image

Director of Content

Edgard Sayegh, MD

Hi. I’m Edgard Jr. Sayegh, Director of Content of BioBM.

My career as a scientist was pretty brief. Three years of medical laboratory sciences were enough to show me that I belong to the clinical setting, and not the lab. Two years into medical school, Carlton Hoyt – founder of BioBM – Hires me for a small gig. A company based in Boston that sells used lab equipment needed a hand spicing up their website. Like a lot of life sciences companies websites, it was dull, cold, and uninspiring. There’s not much you can do to make a centrifuge more interesting, right? Well to me, there was. We tend to forget that scientists have feelings. As Director of Content at BioBM, I like to remind clients and their prospective clients that.

Ethics & Policies

Conflict-of-Interest Policies

BioBM recognizes that there are situations in which it cannot in good faith serve two companies that may be in competition with one another. In these instances, we have the obligation to refuse service to one of the companies. BioBM will never provide the same service to direct competitors. (We define “direct competitors” as two companies who generate a substantial amount of their revenues from markets in which their offerings compete with one another.) In the instance that there may be a perceived conflict of interest, such as if 1) different services are to be provided to two direct competitors, 2) the same service is to be provided to two indirect competitors, BioBM will notify both parties and consider all positions before deciding if a conflict of interest exists. Clients are always welcome to inquire as to the nature of our present book of business, and we will respond in a manner which preserves the privacy of all parties.

BioBM Consulting recognizes that it cannot in good faith recommend services provided by companies which are paying us a referral fee, which have remunerated us in any way, or in which we own an equity stake. If BioBM recommends such a service to our clients, we will disclose our relationship with the companies when making the recommendation. Furthermore, any referral fee paid to BioBM due to a client’s business will be credited to that client’s account. (All such credits will be issued on the date of receipt and will expire in six months.)

Confidentiality Policy

BioBM is dedicated to maintaining the trust of its clients, prospective clients, and business partners and recognizes confidentiality as an important part of this. BioBM, its employees, contractors, and any other agents who legally operate under its name will not disclose any nonpublic technical or business information, which is marked as confidential or otherwise communicated under circumstances that would cause one to reasonably conclude it should be treated as confidential, for a period of three years or until the disclosing party releases such information publicly. During this period, disclosure of confidential information will be limited to employees or contractors working under BioBM with a need to know such information to fulfill the duties of BioBM to the disclosing party.

If you have any questions about BioBM’s policies or rules of professional conduct, please contact us.

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Contact BioBM about Marketing

    info@biobm.com

    +1 313-312-4626

    © 2025 BioBM Consulting, Inc