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The Challenge of Reinventing a 65 Year Old Technology

As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

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Ecodyst hired BioBM for all our marketing and advertising needs a little over a year ago and I wish we had done that sooner. We switched from a major marketing company to BioBM and I couldn’t be more happy with the decision. We have seen a remarkable increase in the number of leads we get – and they’re high quality leads. BioBM has updated our website and started new blog posts that reach more readers. We also receive leads from our Google Ads, which didn’t happen previously. More importantly is the BioBM team — they’re responsive and on top of our marketing campaigns; from brochure and flier write ups, SEO, CRM, LinkedIn and X (formerly Twitter) ads and case studies, BioBM team has helped us acquire more customers and grow sales.

George Adjabeng,

Founder & CEO

4 Consecutive Years of Over 100% Average Revenue Growth

The preclinical-stage pharmaceutical company etiraRx was looking to develop a website to tout their early-stage portfolio of cancer therapeutics to potential investors and partners. To accompany it and capture the interest and attention of their audiences, they wanted a video which showcased their lead candidate’s mechanism of action (in short, disrupting protein folding in cancer cells at the endoplasmic reticulum). BioBM created a 25-second 3D animation using a geometric style which included a lot of negative space, allowing it to be used as a background or foreground video. The simple but striking website was also designed and developed by BioBM.

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BioBM has been an integral key to our success. Carlton is an excellent listener and has a true understanding of the needs of a life science focused company. As such, BioBM’s marketing plans yield excellent results. This makes them a fantastic value and I recommend them without hesitation.

Lou Farrell,

Founder & CEO

Genidaqs, a provider of population genetics and molecular diagnostics services for fisheries analysis, had an outdated, poorly functioning website which neither gave their audience a good impression nor effectively generated demand. BioBM created a highly visual website for Genidaqs which provided a firm branding of providing fisheries answers, faster. Note the irregular borders between sections, yet totally fluid responsiveness to viewport size changes. BioBM designed and developed the website, crafted the brand position and message, and wrote the marketing copy

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The BioBM team were contracted to enhance the Genidaqs website’s user-centricity. They delivered high-quality work that exceeded our expectations. Their logical project strategy, budget, and timeline were a perfect fit for our needs. This has resulted in increased business inquiries and contracts, along with positive client feedback. BioBM also implemented Google Analytics, transforming our online presence. We anticipate future collaborations with BioBM as we expand our website and company.

Gregory Schumer,

Vice President

The preclinical-stage pharmaceutical company etiraRx was looking to develop a website to tout their early-stage portfolio of cancer therapeutics to potential investors and partners. To accompany it and capture the interest and attention of their audiences, they wanted a video which showcased their lead candidate’s mechanism of action (in short, disrupting protein folding in cancer cells at the endoplasmic reticulum). BioBM created a 25-second 3D animation using a geometric style which included a lot of negative space, allowing it to be used as a background or foreground video. The simple but striking website was also designed and developed by BioBM.

See More
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I would highly recommend BioBM.  Our experience with Carlton and his team has been exceptional.  Carlton goes above and beyond with his customer service.  He has been able to find solutions to every challenge that we have brought to him.  BioBM has never missed a deadline with us and consistently produces excellent results with their website design and solutions.

Ilona Margolis

Manager, External Relationships

Sable Systems needed an application-focused brochure for a major product line. Having developed new, striking branding, they needed new copy and visuals which were equally impactful. That is what BioBM delivered

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Contact BioBM about

    info@biobm.com

    +1 313-312-4626

    © 2025 BioBM Consulting, Inc

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    The Challenge of Reinventing a 65 Year Old Technology

    As an upstart in an old industry with entrenched incumbents, building trust and believability is critical. Having the first major redesign of rotary evaporator technology since they were first commercialized in 1957, Ecodyst had an uphill battle to get customers to ditch their brand loyalties and adopt their new technology. See how BioBM helped them overcome that challenge.

    See More
    Profile Image

    Ecodyst hired BioBM for all our marketing and advertising needs a little over a year ago and I wish we had done that sooner. We switched from a major marketing company to BioBM and I couldn’t be more happy with the decision. We have seen a remarkable increase in the number of leads we get – and they’re high quality leads. BioBM has updated our website and started new blog posts that reach more readers. We also receive leads from our Google Ads, which didn’t happen previously. More importantly is the BioBM team — they’re responsive and on top of our marketing campaigns; from brochure and flier write ups, SEO, CRM, LinkedIn and X (formerly Twitter) ads and case studies, BioBM team has helped us acquire more customers and grow sales.

    George Adjabeng,

    Founder & CEO

    Image 1

    4 Consecutive Years of Over 100% Average Revenue Growth

    The preclinical-stage pharmaceutical company etiraRx was looking to develop a website to tout their early-stage portfolio of cancer therapeutics to potential investors and partners. To accompany it and capture the interest and attention of their audiences, they wanted a video which showcased their lead candidate’s mechanism of action (in short, disrupting protein folding in cancer cells at the endoplasmic reticulum). BioBM created a 25-second 3D animation using a geometric style which included a lot of negative space, allowing it to be used as a background or foreground video. The simple but striking website was also designed and developed by BioBM.

    See More
    Profile Image

    BioBM has been an integral key to our success. Carlton is an excellent listener and has a true understanding of the needs of a life science focused company. As such, BioBM’s marketing plans yield excellent results. This makes them a fantastic value and I recommend them without hesitation.

    Lou Farrell,

    Founder & CEO

    Image 1

    Genidaqs, a provider of population genetics and molecular diagnostics services for fisheries analysis, had an outdated, poorly functioning website which neither gave their audience a good impression nor effectively generated demand. BioBM created a highly visual website for Genidaqs which provided a firm branding of providing fisheries answers, faster. Note the irregular borders between sections, yet totally fluid responsiveness to viewport size changes. BioBM designed and developed the website, crafted the brand position and message, and wrote the marketing copy

    See More
    Profile Image

    The BioBM team were contracted to enhance the Genidaqs website’s user-centricity. They delivered high-quality work that exceeded our expectations. Their logical project strategy, budget, and timeline were a perfect fit for our needs. This has resulted in increased business inquiries and contracts, along with positive client feedback. BioBM also implemented Google Analytics, transforming our online presence. We anticipate future collaborations with BioBM as we expand our website and company.

    Gregory Schumer,

    Vice President

    Image 1

    The preclinical-stage pharmaceutical company etiraRx was looking to develop a website to tout their early-stage portfolio of cancer therapeutics to potential investors and partners. To accompany it and capture the interest and attention of their audiences, they wanted a video which showcased their lead candidate’s mechanism of action (in short, disrupting protein folding in cancer cells at the endoplasmic reticulum). BioBM created a 25-second 3D animation using a geometric style which included a lot of negative space, allowing it to be used as a background or foreground video. The simple but striking website was also designed and developed by BioBM.

    See More
    Profile Image

    I would highly recommend BioBM.  Our experience with Carlton and his team has been exceptional.  Carlton goes above and beyond with his customer service.  He has been able to find solutions to every challenge that we have brought to him.  BioBM has never missed a deadline with us and consistently produces excellent results with their website design and solutions.

    Ilona Margolis

    Manager, External Relationships

    Image 1

    Sable Systems needed an application-focused brochure for a major product line. Having developed new, striking branding, they needed new copy and visuals which were equally impactful. That is what BioBM delivered

    See More
    Profile Image

    Contact BioBM about Marketing

      info@biobm.com

      +1 313-312-4626

      © 2025 BioBM Consulting, Inc