Marketing for Fine Chemicals, APIs, and Reagents
Most fine chemicals are what used to be called “catalog products”. Scientists purchasing them would open a book, find the item, purity, and quantity desired, and aside from perhaps some comparison shopping across multiple catalogs, that was all there was to it.
The physical catalogs are gone, but in many cases that’s still all there is to it. Chemicals are largely commodities. The product you and your competitors are offering is the same, so how do you stand out? You can offer a lower price, or you can improve the value associated with your brand. Which one would you rather do?
Brand value comes from many places, but they can be summed up in one word: experiences. You need to find opportunities to deliver exceptional experiences. You don’t just want more eyes on you, you want the scientists behind those eyes to feel confidence in you. You need them to know you can deliver before they can know it first hand.
With BioBM, manufacturers of chemicals and APIs can craft experiences which impart that confidence. Let’s get building.
