Marketing for Life Science Contract Research Organizations

Life science contract research is one of the few sectors where there are roughly as many service providers as there are potential clients. There are many voices competing for few ears and eyes. That makes the value of your audience’s attention extremely high, and the value of customer retention even higher. Relationships are crucial, but relationships mean more than a visit or call from an account manager. Your customers’ relationships aren’t only with your people; they also have a relationship with your brand. And unlike people, your brand can’t decide to resign.

Scientists, who crave empirical evidence, have difficulty empirically comparing providers of complex or distinct services. You need to make them feel comfortable and familiar so they have the confidence to rely on you for their critical research studies. When each contract is critical, contract research organizations need to carefully craft not only their communications, but craft the experiences they provide to their clients.

Founded in 2010, BioBM has over a decade of experience crafting marketing strategies and tactics to build a powerful relationship between your scientist audience and your brand. The more powerful that relationship, the more business you win. Let’s start winning.